Gillian Merron MP, the Under-Secretary of State at the Department of Transport has written to the Chief Executives of all Local Authorities outlining the results from the Sustainable Travel Towns (Darlington, Peterborough and Worcester).
Our approach has been to champion smarter travel choices, and to promote individualised travel marketing, now in its third year. The results, as Gillian says, are startling;
Town Mode Impact on Trips
Darlington Public Transport + 14&
Peterborough Public Transport + 13%
Worcester Public Transport + 22%
Darlington Walking + 29%
Peterborough Walking + 21%
Worcester Walking + 17%
Darlington Cycling + 79%
Peterborough Cycling + 25%
Worcester Cycling + 36%
Darlington Car - 11%
Peterborough Car - 13%
Worcester Car - 12%
Hard evidence that the policies being pursued in Darlington are helping to cut congestion and promote transport trips which will reduce the town's carbon footprint. Across the country, local authorities are being strongly encouraged to examine how smarter choices could work for them.