An Arriva booklet came tonight - with localised and helpful information for Whinfield, Firth Moor and Cockerton on routes and travel times, together with three discount vouchers for tickets.
Small beer? What am I blogging about this for? Well, it's a direct and welcome bit of publicity for bus services in the town. All too often it feels like the Council is having to do all the work promoting sustainable transport. To be fair, Arriva do try, although Stagecoach particularly seeming happy to sit on their hands and manage a gently declining number of passengers.
In the greater scheme of things - a few leaflets and worthy Council press releases are dwarfed by the relentless advertising juggernaut of the car industry, where every break on peaktime TV is anchored by a ad telling us that cars equal freedom/sex/social status. That's our "car culture".